In Design the Right Thing Open Challenge you´ll deep-dive into the discovery phase of a real-world product design project and learn alongside a peer group from around the world under the guidance of experts and industry mentors. This challenge will enable you to design successful products because you know the real wants and needs of your users.
Successful and sustainable products are not only well designed, but also meet specific needs of the users. With
the help of user research methods (such as exploratory interviews or participatory observations) you will gain
insights into people's needs by observing user behaviour, asking the right questions, and acquiring user empathy.
The challenge is made up of seven milestones. Each of these steps has its own outcome and brings you closer to designing the right thing. By the end of the challenge, you´ll have conducted your own design research process and developed a well-designed problem definition based on the insights about your users. These creative competencies will help you to move to the next phase of your design project.
In this milestone, you'll get familiar with your real-world case study topic (sustainable micro-mobility, sustainable consumption or, robotics). The introductory lesson on brainstorming methods will help you and your peers to develop an initial idea about which aspect of the problem space you want to explore.
In this milestone, you'll dive into the discovery phase of a design project. With our lessons, you'll be able to identify the different phases of a design process and develop a guiding design research question.
In this milestone, you'll explore a new subject area, understand product environments and use processes, and identify potentials and problems. Our lessons will guide you in selecting suitable desk research methods, such as stakeholder mapping and environmental analysis, which you will conduct on your own.
After conducting your desk research, you will present your insights to your peers and mentors. Backed up with their feedback, you will refine your design research question and insight landscape.
In this milestone, you'll get to know four key methods for user research and corresponding analysis methods to conduct rigorous research and gain valuable insights. You will decide on the appropriate methods to apply in your own research process.
Backed up with all the knowledge, you'll conduct your own user research and analyze it. You'll share your experiences in a discussion with your peers.
In this milestone, you'll learn how to derive key insights from your research and condense them into a consistent problem definition. Finally, you'll summarize your whole research process, insights, and problem definition in a pitch presentation to experts and industry mentors.
Open Challenge participants come from a variety of different professional and experiential backgrounds. The common thread is that they all want to make a sustainable impact and further their professional development.
Upon successfully completing the challenge, you'll receive a digital certificate that can be shared with your personal and professional networks.
Here are some dates to keep in mind
during the application process.
The design of any meaningful solution starts with a well-understood problem. But evolution wired our brains to quickly react to challenges, jump to conclusions, and act based on often implicit assumptions. That’s why we, in the discovery phase, focus on methodically developing our understanding of the problem and its causes to identify the most promising paths toward a valuable solution.
Head of Product at ToU
"Getting a clear picture of the users’ needs is key for any successful product development process."
Co-Founder at Stealth Startup
"Listen, observe, empathize and synthesize with your users — that’s where real innovation begins."
Product Lead at TIER
As a user experience researcher, you have an important strategic function because you translate the needs of customers for product development and keep an eye on them in all design phases.
Product Designer at Taxfix
Dr. Daniela Peukert is Academic Program Director for the B.A. of Sustainable Product Management at Tomorrow University of Applied Sciences. As a product designer with a Ph.D. in Sustainability Sciences, she develops sustainable products that have a positive impact. She is an expert in design thinking and user experience research, as well as on the role of design for sustainability transformations. In her research, she explores design prototyping and material metaphors to foster integration and knowledge co-production within transdisciplinary processes and works toward a more-than-human-centered-design approach.