Consuela Nicula is the founder of Nolum and Head of Product (ad interim) at Shayp, where she champions responsible product management excellence. With over 15 years of experience, she helps companies assess and improve their product portfolios, integrate sustainability into product development, and launch eco-conscious innovations. Trained in communication sciences and certified in Circular Economy from Cambridge, Consuela bridges strategic insight and hands‑on design to create impactful, future-ready products.