Prof. Dr. Maren Ingrid Kropfeld

Dr. Maren Ingrid Kropfeld is a Professor of Sustainability & Entrepreneurship and Program Director for the Impact MBA at Tomorrow University of Applied Sciences. With a Ph.D. in Sustainable Business Models and Consumption Practices, Maren is an ardent sustainability advocate, wholeheartedly fostering collaboration and inspiration for sustainable impact. Her research centers on sufficiency-oriented business models, sustainable consumer practices, business model innovation for sustainability, and post-growth business models. As a seasoned sustainability consultant, she has honed her skills in crafting sustainability strategies and viable business solutions across diverse sectors. Maren's unwavering commitment lies in uniting industry, politics, non-profits, and academia to drive socio-ecological transformation collectively.

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Previously worked for:

Sustainable AG, Karlshochschule International University, Corvolution, Carl von Ossietzky University of Oldenburg

Skills you can learn

Academic Writing

Sustainable Development

Sustainable Entrepreneurship and Social Innovation

Sustainable Events Development and Design

Sustainability foundations

Governance & Sustainability

Grand Challenge: Creating Impact – Drive Change from Within

Grand Challenge: Reimagining Business Models for a Sustainable Tomorrow

Sustainable Business Model Innovation

Performance & Operational Excellence

Organizational & Sustainable Growth

Foundations of Sustainability Management

Holistic Sustainability Strategies

Sustainability Management Control

Systems Thinking for Sustainability

Sustainable Operations & Supply Chain Management

Business & Society

Research Profile

Key research areas and highlights.

Maren's research focuses on sufficiency-oriented business models, sustainable consumer practices, sustainable business model innovation and postgrowth business models. She explores the structural and conceptual implications for business models that follow a sufficiency-oriented, circular and/or regenerative approach. As businesses are key players in our society, Maren strives to design truly sustainable business model solutions that support sustainable consumption patterns and contribute to a sustainable transformation of the economy to work within the planetary boundaries.

List of Papers

Kropfeld, M. & Reichel, A. (2024). The Future of Organizations – from Profit to Purpose? In Sufficiency in Businesses, edited by Gossen, M. & Niessen, L. transcript, p. 65-82. https://doi.org/10.14361/9783839469101-006

Perrini, F., Pogutz, S., De Silvio, M., Veronesi, V., Alexandros Theodorou, N., Del Rio, J. M., Castellaneta, F., Zsoka, A., Zilahy, G., Reichel, A., Kropfeld, M. I., Neumann, K., Urban, P., Spicka, J., & Bockova, N. (2022). Fostering Sustainability in Small and Medium-sized Enterprises. Generali SME EnterPRIZE White Paper, 2nd Edition. https://www.sme-enterprize.com/wp-content/uploads/2022/10/SME-EnterPRIZE_WhitePaper.pdf

Kropfeld, M. (2022) Lifestyles of Enough – Exploring Sufficiency-oriented Consumption Behaviour from a Social Practice Theory Perspective. Journal of Consumer Culture. https://doi.org/10.1177/14695405221095008

Gossen, M. & Kropfeld, M. (2022) „Choose Nature. Buy Less.“ Exploring Sufficiency-oriented Marketing and Consumption Practices in the Outdoor Industry. Sustainable Production and Consumption 30, 720-736. https://doi.org/10.1016/j.spc.2022.01.005

Kropfeld, M. & Reichel, A. (2021) The Business Model of Enough. In Business Models for Sustainability Transitions, edited by Aagaard, A., Lüdeke-Freund, F. & Wells, P. Cham: Springer, 163-189. https://doi.org/10.1007/978-3-030-77580-3

Perrini, F., Pogutz, S., De Silvio, M., Del Rio, J. M., Castellaneta, F., Garzia, C., Carletti, C., Assi, J., Zsoka, A., Zilahy, G., Reichel, A., Kropfeld, M., Neumann, K., Urban, P., Spicka, J., & Bockova, N. (2021). Fostering Sustainability in Small and Medium-sized Enterprises. Generali SME EnterPRIZE White Paper. https://www.sme-enterprize.com/wp-content/uploads/2021/09/SME-EnterPRIZE-White-Paper.pdf

Kropfeld, M. & Reichel A. (2021) Das Geschäftsmodell des Genug. Eine praxistheoretische Perspektive auf suffizienzorientierte Unternehmen. Ökologisches Wirtschaften 36(3), 30-34. https://doi.org/10.14512/OEW360330

Gossen, M., Kropfeld, M., & Reichel, A. (2020) Suffizienz und Unternehmen. Briefe. Zur Orientierung im Konflikt Mensch – Erde 137(4), 41-48. https://ev-akademie-wittenberg.de/diskurs/briefe-4-2020/

Siebenhüner, B., Kropfeld, M., Beyer, V., & Pissarskoi, E. (2019) Scharlinger Thesen zur aktuellen Debatte im Klimaschutz. Ökologisches Wirtschaften 4(34), 10.

Kropfeld, M. (2019) A Practice-Theoretical Framework for Sufficiency-based Lifestyles. 19th European Roundtable for Sustainable Consumption and Production, Barcelona, 15–18 October. https://www.researchgate.net/publication/336666308_A_Practice-Theoretical_Framework_for_Sufficiency-based_Lifestyles

Kropfeld, M., Nepomuceno, M. & Correa-Dantas, D. (2018). The Ecological Impact of Anti-Consumption Lifestyles and Ecological Concern. Journal of Public Policy & Marketing 37(2), 245-259. https://doi.org/10.1177/0743915618810448

Professional Community Services

World Resources Forum 2025:

Member of the Scientific Committee for the World Resources Forum 2025 on “New Resource Strategies for a Fair and Sustainable Future”, September 2-3, 2025, Geneva, Switzerland.

World Resources Forum 2023:

Member of the Scientific Committee for the World Resources Forum 2023 on „Rethinking Value – Resources for Planetary Wellbeing“, September 4-6, 2023, Geneva, Switzerland

Summer Academy Leysin 2023:

Leading working group on „Wirtschaft ohne Wachstum – Das Geschäftsmodell des Genug“ [Postgrowth Economy – The Business Model of Enough] for the Summer Academy by Studienstiftung des deutschen Volkes e. V. [German Academic Foundation], Leysin, August 2022

Interviews

Speaker

Talks

Kropfeld, M., Gossen, M., & Pakizer, K. (2024). Beyond Sufficiency: Moving towards Regenerative Business Models. 9th International Conference on New Business Models, Donostia/San Sebastián, July 4-5, 2024. https://doi.org/10.48764/aty3-fp94

Kropfeld, M. & Reichel, A. (2023) The Future of Organizations – from Profit to Purpose? 8th International Conference on New Business Models. Maastricht, 22-23 June 2023.

Kropfeld, M. & Reichel, A. (2020) The Business Model of “Enough“ – A Practice-Theoretical Framework for Sufficiency-based Business Models. The 80th Annual Meeting of the Academy of Management: 20/20 Broadening our Sight, August 7-11.

Kropfeld, M. & Gossen, M. (2020) Marketing for Less Consumption. A Framework for Marketing Practices in Sufficiency-oriented Business Models. in Jonker, J., Faber, N. (2020). Proceedings 5th International Online Conference on New Business Models. Nijmegen, July 1-2.

Kropfeld, M. (2019) A Practice-Theoretical Framework for Sufficiency-based Lifestyles. 19th European Roundtable for Sustainable Consumption and Production, Barcelona, Spain, 15–18 October 2019. Barcelona: Universitat Politècnica de Catalunya.

Kropfeld, M. & Reichel, A. (2019) The Value of “Enough“ – Sufficiency-based Consumer Practices and Value Creation in Business Models. In Lüdeke-Freund, F. & Froese, T. (2019). Proceedings of the 4th International Conference on New Business Models, Berlin, Germany, 1-3 July 2019. Berlin: ESCP Europe, pp. 885–901.

Consulting / Entrepreneurship Projects

  • “Sustainability Foundations” Workshop (3h, online) for philoneos
Program Director MBA, Professor of Sustainability & Entrepreneurship

Prof. Dr. Maren Ingrid Kropfeld

Expert in sustainability management and post-growth business innovation, Maren leads the Impact MBA at Tomorrow University. Her research explores sufficiency-oriented models and regenerative leadership.

Biography

Prof. Dr. Maren Ingrid Kropfeld is Professor of Sustainability & Entrepreneurship and Program Director of the Impact MBA at Tomorrow University of Applied Sciences. With a PhD in Sustainable Business Models and Consumption Practices, she brings extensive experience as a sustainability consultant and educator. Maren is passionate about equipping learners with the tools to challenge conventional business norms and drive meaningful socio-ecological transformation. She actively fosters collaboration between academia, industry, politics, and the nonprofit sector to co-create viable, sustainability-oriented business solutions.
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Previously Worked At
Sustainable AG, Karlshochschule International University, Corvolution, Carl von Ossietzky University of Oldenburg
Logo Impact MBA - Tomorrow University of Applied Sciences
Logo Impact MBA - Tomorrow University of Applied Sciences
Logo Impact MBA - Tomorrow University of Applied Sciences
Logo Impact MBA - Tomorrow University of Applied Sciences

Research Profile

Maren’s research explores sufficiency-oriented and post-growth business models, sustainable consumer practices, and innovation for circular and regenerative economies. Her work investigates how business models can structurally support sustainable consumption patterns and contribute to economic systems that operate within planetary boundaries. She is particularly interested in the conceptual shifts required for businesses to align with long-term ecological and social well-being.

List of Papers

Kropfeld, M. & Reichel, A. (2024). The Future of Organizations – from Profit to Purpose? In Sufficiency in Businesses, edited by Gossen, M. & Niessen, L. transcript, p. 65-82. https://doi.org/10.14361/9783839469101-006

Perrini, F., Pogutz, S., De Silvio, M., Veronesi, V., Alexandros Theodorou, N., Del Rio, J. M., Castellaneta, F., Zsoka, A., Zilahy, G., Reichel, A., Kropfeld, M. I., Neumann, K., Urban, P., Spicka, J., & Bockova, N. (2022). Fostering Sustainability in Small and Medium-sized Enterprises. Generali SME EnterPRIZE White Paper, 2nd Edition. https://www.sme-enterprize.com/wp-content/uploads/2022/10/SME-EnterPRIZE_WhitePaper.pdf

Kropfeld, M. (2022) Lifestyles of Enough – Exploring Sufficiency-oriented Consumption Behaviour from a Social Practice Theory Perspective. Journal of Consumer Culture. https://doi.org/10.1177/14695405221095008

Gossen, M. & Kropfeld, M. (2022) „Choose Nature. Buy Less.“ Exploring Sufficiency-oriented Marketing and Consumption Practices in the Outdoor Industry. Sustainable Production and Consumption 30, 720-736. https://doi.org/10.1016/j.spc.2022.01.005

Kropfeld, M. & Reichel, A. (2021) The Business Model of Enough. In Business Models for Sustainability Transitions, edited by Aagaard, A., Lüdeke-Freund, F. & Wells, P. Cham: Springer, 163-189. https://doi.org/10.1007/978-3-030-77580-3

Perrini, F., Pogutz, S., De Silvio, M., Del Rio, J. M., Castellaneta, F., Garzia, C., Carletti, C., Assi, J., Zsoka, A., Zilahy, G., Reichel, A., Kropfeld, M., Neumann, K., Urban, P., Spicka, J., & Bockova, N. (2021). Fostering Sustainability in Small and Medium-sized Enterprises. Generali SME EnterPRIZE White Paper. https://www.sme-enterprize.com/wp-content/uploads/2021/09/SME-EnterPRIZE-White-Paper.pdf

Kropfeld, M. & Reichel A. (2021) Das Geschäftsmodell des Genug. Eine praxistheoretische Perspektive auf suffizienzorientierte Unternehmen. Ökologisches Wirtschaften 36(3), 30-34. https://doi.org/10.14512/OEW360330

Gossen, M., Kropfeld, M., & Reichel, A. (2020) Suffizienz und Unternehmen. Briefe. Zur Orientierung im Konflikt Mensch – Erde 137(4), 41-48. https://ev-akademie-wittenberg.de/diskurs/briefe-4-2020/

Siebenhüner, B., Kropfeld, M., Beyer, V., & Pissarskoi, E. (2019) Scharlinger Thesen zur aktuellen Debatte im Klimaschutz. Ökologisches Wirtschaften 4(34), 10.

Kropfeld, M. (2019) A Practice-Theoretical Framework for Sufficiency-based Lifestyles. 19th European Roundtable for Sustainable Consumption and Production, Barcelona, 15–18 October. https://www.researchgate.net/publication/336666308_A_Practice-Theoretical_Framework_for_Sufficiency-based_Lifestyles

Kropfeld, M., Nepomuceno, M. & Correa-Dantas, D. (2018). The Ecological Impact of Anti-Consumption Lifestyles and Ecological Concern. Journal of Public Policy & Marketing 37(2), 245-259. https://doi.org/10.1177/0743915618810448

Professional Community Services

World Resources Forum 2025:

Member of the Scientific Committee for the World Resources Forum 2025 on “New Resource Strategies for a Fair and Sustainable Future”, September 2-3, 2025, Geneva, Switzerland.

World Resources Forum 2023:

Member of the Scientific Committee for the World Resources Forum 2023 on „Rethinking Value – Resources for Planetary Wellbeing“, September 4-6, 2023, Geneva, Switzerland

Summer Academy Leysin 2023:

Leading working group on „Wirtschaft ohne Wachstum – Das Geschäftsmodell des Genug“ [Postgrowth Economy – The Business Model of Enough] for the Summer Academy by Studienstiftung des deutschen Volkes e. V. [German Academic Foundation], Leysin, August 2022

Interviews

Speaker

Talks

Kropfeld, M., Gossen, M., & Pakizer, K. (2024). Beyond Sufficiency: Moving towards Regenerative Business Models. 9th International Conference on New Business Models, Donostia/San Sebastián, July 4-5, 2024. https://doi.org/10.48764/aty3-fp94

Kropfeld, M. & Reichel, A. (2023) The Future of Organizations – from Profit to Purpose? 8th International Conference on New Business Models. Maastricht, 22-23 June 2023.

Kropfeld, M. & Reichel, A. (2020) The Business Model of “Enough“ – A Practice-Theoretical Framework for Sufficiency-based Business Models. The 80th Annual Meeting of the Academy of Management: 20/20 Broadening our Sight, August 7-11.

Kropfeld, M. & Gossen, M. (2020) Marketing for Less Consumption. A Framework for Marketing Practices in Sufficiency-oriented Business Models. in Jonker, J., Faber, N. (2020). Proceedings 5th International Online Conference on New Business Models. Nijmegen, July 1-2.

Kropfeld, M. (2019) A Practice-Theoretical Framework for Sufficiency-based Lifestyles. 19th European Roundtable for Sustainable Consumption and Production, Barcelona, Spain, 15–18 October 2019. Barcelona: Universitat Politècnica de Catalunya.

Kropfeld, M. & Reichel, A. (2019) The Value of “Enough“ – Sufficiency-based Consumer Practices and Value Creation in Business Models. In Lüdeke-Freund, F. & Froese, T. (2019). Proceedings of the 4th International Conference on New Business Models, Berlin, Germany, 1-3 July 2019. Berlin: ESCP Europe, pp. 885–901.

Consulting / Entrepreneurship Projects

  • “Sustainability Foundations” Workshop (3h, online) for philoneos

Thesis Supervised

Cover of a thesis.

Title of the Thesis

First & Last Name
Impact Master of Science
Konrad joined Tomorrow University to pivot from corporate leadership into purpose-driven impact. Through the MBA, he deepened his expertise in tech and sustainability while gaining the confidence to embrace a new mission: amplifying change through strategy and storytelling. His journey includes launching the SDG Ambition Guide and producing films that inspire climate action.
Connect on LinkedIn
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Teaching at Tomorrow University

Programs

Logo Impact MBA - Tomorrow University of Applied Sciences

Skills You Can Learn

Academic Writing

Sustainable Development

Sustainable Entrepreneurship and Social Innovation

Sustainable Events Development and Design

Sustainability foundations

Governance & Sustainability

Grand Challenge: Creating Impact – Drive Change from Within

Grand Challenge: Reimagining Business Models for a Sustainable Tomorrow

Sustainable Business Model Innovation

Performance & Operational Excellence

Organizational & Sustainable Growth

Foundations of Sustainability Management

Holistic Sustainability Strategies

Sustainability Management Control

Systems Thinking for Sustainability

Sustainable Operations & Supply Chain Management

Business & Society

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