Kasia's Impact Story: From Graphic Design to Digital Ecology — Shaping a Sustainable Tomorrow at Tomorrow University
When Kasia applied to Tomorrow University of Applied Sciences, she knew what she was looking for. Describing herself as tech-savvy, pragmatic, and creative, she wanted a learning environment where she could not only gain new skills but also get inspired.
"Tomorrow University of Applied Sciences ticks all the boxes. I am looking forward to being around like-minded people and exchanging innovative ideas."
And of those, the 30-year-old has quite a few, spanning from digital ecology to creating meaningful startups. A graphic designer by training, Kasia studied in London — a dream she pursued while growing up in her native Poland. Her family is mathematically inclined, but Kasia discovered her artistic talent at a young age and set out to seek the best schooling for her studies. She graduated with an M.A. from the prestigious London College of Communication while working full-time.
After graduation, Kasia was hired as the head of design at the London-based GreenTech startup Bboxx. She liked the fast pace, the opportunity to learn on the spot, and the chance to get immersed in a variety of topics all at the same time.
"I was responsible for just about anything and I learned a lot in a very short period of time."
She currently works as a UX/UI Designer at Taxfix, a startup that digitizes tax returns, making the filing process easier. But she also founded her own company, Parsh Collective, a branding and consulting agency focused on digital ecology and sustainability. When she talks about her own business, she gets passionate:
"The move-fast-and-break-approach is exciting, but most of the time it is not sustainable."
Kasia is putting her finger on an important problem. The many emails we all send on a daily basis, the files and pictures we store, or products we buy online demand energy, and of it. The digital economy accounts for 16% of the global energy consumption, and the CO2 emissions are comparable to 3 million cars on the road. “The problem is that few people know about this.” With her consultancy, she raises awareness and provides solutions. “It starts with decluttering your computer and changing your own online behavior, simply by knowing that everything you do online consumes energy,” Kasia explains. Ultimately, digital companies will have to consider which energy source they use to satisfy their growing demand, a large portion of which is still powered by coal.
On Thursday, Kasia is scheduled to present her solution in the Business Challenge Pitch Contest powered by ToU, its Founding Partner EintrachtTech, and their partners Deutsche Bank, Deutsche Börse, Cheil Germany, PwC Germany, and DPD. Kasia entered her solution to the question: How can local stores in the Rhein-Main Region be digitized and connected to a digital ecosystem? The pitch winner will receive a substantial scholarship for the Professional Master’s program beginning on April 26.