Prof. Dr. Desirée Valeria Schatzl

Prof. Dr. Desirée Valeria Schatzl serves as the Head of Partnerships at Tomorrow University of Applied Sciences. With a PhD in Entrepreneurship and Innovation Management from the University of Klagenfurt, her career spans leadership roles in higher education and impactful ventures. She previously held positions such as Global Marketing Director and Program Director at Latin America's top-ranked EGADE Business School and led marketing efforts for a Latin American Impact Investment Fund. Desirée’s dedication to fostering innovation and her deep commitment to impact-driven organizations define her professional journey and philosophy.

Previously worked for:

EGADE Business School Tecnológico de Monterrey, Promotora Social México, Volkswagen, Hypo Alpe Adria Group

Courses

Skills you can learn

Mission Identification

Introduction to Entrepreneurship

Social Entrepreneurship

Impact Measurement for Social Entrepreneurs

Global Business Strategy

Innovation, Markets and Technology Development

Negotiation Techniques and International Trade

International Advertising

Introduction to International Business

Grundlagen der Nachhaltigkeit

Nachhaltigkeitsmanagement im Unternehmen

Research Profile

Key research areas and highlights.

Prof. Dr. Desirée Valeria Schatzl’s research focuses on technology adoption and radical innovations, with notable expertise in examining the organizational implications of emerging technologies like 3D printing. Her publications, featured in renowned journals such as Journal of Manufacturing Technology Management and Technovation, explore how organizations leverage new technologies to innovate and remain competitive. Desirée’s work offers valuable insights into the strategic adoption of radical technologies, bridging academic research with practical applications in global industries.

List of Papers

Organizational adoption of 3D printing technology: a semisystematic literature review. Journal of Manufacturing Technology Management (IF=7,55), 32(9), 48-78. (DOI: /10.1108/JMTM-03-2020-0087)

Leveraging 3D Printing Technologies: The Case of Mexico’s Footwear Industry. Research-Technology Management (IF=2,49), 64(2), 20–30. (DOI: /10.1080/08956308.2021.1864919)

The relative impact of isomorphic pressures on the adoption of radical technology: Evidence from 3D printing. Technovation (IF=6,66), 113, [102418]. (DOI: /10.1016/j.technovation.2021.102418)

Multiple conference proceedings (AMA, DRUID, EURAM, IPDMC)

Professional Community Services

Member:

  • B- Leader / B-Corp Multipliers

Reviewing among others:

  • Research-Technology Management,
  • Technology in Society
  • Conferences: EURAM, AMA Winter Conference

Judging & mentoring in competitions

  • MassChallenge (Startup Accelerator)
  • Tec Lean Startup Accelerator
  • INC Monterrey
  • Startup Mexico
  • British Council Impact Initiatives

Degrees

  • Bachelor in Applied Business Administration (Bakk. rer. soc. oec.), AAU Klagenfurt, Austria
  • Master in Applied Business Administration (Mag. rer. soc. oec), AAU Klagenfurt, Austria
  • Master in International Management (MSc), AAU Klagenfurt, Austria
  • PHD in Innovation, Entrepreneurship & Economic Development (Dr. rer. soc. oec.), AAU Klagenfurt, Austria
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