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The value of an MBA in Sustainability

Maria Birnbaum
Social Media Coordinator & Copywriter

While MBAs are excellent for moving up the career ladder, learning business skills in isolation will not help us overcome the social, environmental and economic challenges of our times.

Today's business world needs leaders who besides mere management skills, also deeply understand the fundamentals of sustainability and innovation in order to successfully prepare businesses for future demands and mitigate risks.

The Impact MBA programs at Tomorrow University do more than just sharpen business acumen; they prepare our learners to lead with purpose and empower them to drive sustainable impact, whether they're launching a new venture or transforming an existing organization.

In this blog, we will explore why MBAs still matter, but also why the concept of the "traditional" Master in Business Administration" required such an upgrade:

In general, executive business education - like the MBA - is still a crucial tool for career progression, and professional positioning, especially in such a saturated talent market. Traditional MBA graduates experience an ample range of benefits:

  1. Higher Earning Potential: An MBA can boost your income. On average, MBA graduates see a 77% increase in earnings, according to the Graduate Management Admission Council (GMAC). This investment in education often leads to a tangible payoff in your paycheck.
  2. Networking Opportunities: An MBA can substantially expand your professional network. Surveys indicate that over 90% of MBA graduates credit their programs with significantly enhancing their professional connections, opening doors to new job opportunities and collaborations.
  3. Leadership Advancement: An MBA can scale you to managerial or executive roles. Approximately 50% of MBA graduates occupy high-level management positions within a decade of earning their degree, per GMAC data.

However, career advancement and higher salaries are just one part of the equation. Let's add another critical aspect - the market needs Future MBA graduates confront:

  1. Demand for Social Responsibility and Sustainability: More than ever, consumers prefer environmentally friendly products. A McKinsey & Company survey shows that over 70% of consumers are willing to spend more on sustainable products, highlighting the need for professionals skilled in creating eco-friendly business strategies.
  2. Demand for Innovation & Outside the Box Solution: Innovation remains a critical driver of business growth. Companies known for innovation consistently outperform the market, demonstrating the value of integrating innovative practices into business strategies.

In a nutshell: the traditional MBA concepts still matter, but it needs to adapt to the actual market, societal and environmental needs of our century. The future of MBAs, thus lies in enabling professionals with tangible sustainability, innovation and leadership skills.

Why do future MBA graduates require Sustainability, Innovation, and Leadership skills?

🌱 In an era where businesses are increasingly held accountable for their environmental impact, understanding sustainability is no longer optional but essential. An MBA that integrates sustainability enables learners to create business strategies that ensure long-term viability and responsibility, aligning with global efforts to foster a sustainable future.

🌱 The business landscape is constantly evolving, driven by rapid technological advancements and changing market needs. An MBA focused on innovation equips learners with the ability to think creatively, develop new solutions, and adapt to these changes effectively, ensuring that their businesses not only survive but thrive.

🌱 Today's business challenges require leaders who are not only skilled in traditional management techniques but who can also inspire and guide teams through complex, uncertain environments. An MBA that emphasizes leadership cultivates skills in strategic decision-making, ethical leadership, and crisis management, which are indispensable for today's business leaders.

Core Pillars of the Impact MBA

The Impact MBA for the Leaders of Tomorrow:
The term 'Impact' reflects our commitment to empowering our learners to effect meaningful change and contribute to a more sustainable society from their very first lesson. This MBA challenges the traditional profit-driven business model, emphasizing instead a strategy of maximizing impact alongside profitability. For this reason, the Impact MBA is built around the core principles of sustainability, innovation, and leadership. These pillars are not just components of the curriculum; they act as guiding principles for our learners, helping them navigate complex business challenges and drive significant changes in their industries.

Impact comes in many forms, so does the Impact MBA:

Read what our learners are saying

Zana Pekme

“I already have a master's and a Ph.D. degree, but I still joined this Program because of its relevance to the topics of today and the issues of the future. A degree does not prepare you to be a leader or an expert, but rather the experience, skills, and knowledge you gain while going through the practical challenges this Program offers. The curriculum and the challenges are focused on the Innovator´s and Change Leader skills Toolkit, just to name a few: Vision; Strategic Thinking; Ethical and Responsible Leadership; Tech-Savviness; Customer-Centriciy and most importantly emotional and cultural awareness. I am loving it!"

Marie Hohensee

“My experience during my masters at ToU can be summarized with “out of my comfort zone but with all the support I could dream of”. I’m holding a bachelor and masters of science and couldn’t imagine to go back to university until I heard from the way learning and teaching is understood at ToU. It was challenging but due to the practical approach, the community and the support from staff and professionals it was a great experience!”

If you want to prepare for the future of business, sneak into our Impact MBA program through our 3 week demo. Enroll to trial here.

Maria Birnbaum
Social Media Coordinator & Copywriter
Maria Birnbaum
Social Media Coordinator & Copywriter

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