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Joint MBA x OMRMarketing Skills for Scalable, Sustainable Impact

Combine the award-winning Impact MBA with cutting-edge marketing specializations from OMR. Choose between Social Media & Content Marketing, Performance Marketing, or Marketing Strategy and complement your expertise with Tomorrow University’s hands-on modules in sustainability, innovation, or leadership.
15 September 2025
From 806 EUR / Month (financing options available)
18 Months | 90 Credits
100% Online | Part-Time or Full-Time
English & German

Impact MBA x OMRMarketing Skills for Scalable, Sustainable Impact

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90%
of our learners advance their careers within a year
OMR Education and Tomorrow University Logo
Combine the award-winning Impact MBA with cutting-edge marketing specializations from OMR. Choose between Social Media & Content Marketing, Performance Marketing, or Marketing Strategy and complement your expertise with Tomorrow University’s hands-on modules in sustainability, innovation, or leadership.
15 September 2025
From 806 EUR / Month (financing options available)
18 Months | 90 Credits
100% Online | Part-Time or Full-Time
English & German
Download Curriculum

#1 university in Germany for innovative education and impactful careers

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Globally Recognized MBA
Ranked top-10 for innovation by WURI—your degree carries real weight worldwide.
Real-World Challenges
Solve live briefs from partner companies to build 21st-century skills you can’t learn in lectures.
Purpose-Driven Learning
Join a cohort of 1000+ professionals, plus alumni and hiring partners ready to connect you.
Tech-Enabled Personalization
Our AI-powered dashboard adapts recommendations and resources to your goals.
Maximum Flexibility
Asynchronous modules, global time-zone support, and pause-and-resume options for your life.

How This MBA Supports Your Career

You will be ready to lead, grow, and create change. This program helps you build the mindset and skills needed to guide organizations through complexity and transformation, with purpose, data, and creativity.

After graduation, you can:

  • Step into leadership roles such as Marketing Lead, Innovation Manager, or Sustainability Strategist
  • Create strategies that make a difference—in your company, your team, or your startup
  • Launch or transform a business with a clear vision and measurable impact
  • Position yourself as a strategic expert with a globally recognized MBA and a strong portfolio of work

What you will gain

Future-Ready Skills
Develop a rare combination of strategic marketing, AI fluency, and sustainability know-how.
Practical Marketing Expertise
Learn directly from real-world challenges and campaigns in the OMR specialization.
A Strong Network
Become part of two dynamic communities—Tomorrow University and the OMR ecosystem.
Clarity and Leadership Confidence
Strengthen your values, define your role, and take the lead in driving change.

Start Your Tomorrow University Journey

Join Our Open Day

Open Day
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Explore your future at Tomorrow University. Join our Open Day to learn how you can shape your career and the world.
Free
18 June 2025
Online
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Customizable
Limited Spots Left!

Start Your Application

This program is for those who want to grow—professionally and personally—and contribute meaningfully to business and society.
From 806 EUR / Month
100% Online
English & German
Part-Time / Full-Time
15 September 2025
24 November 2025
17 March 2026
Apply Now
95%
of Learners balance full-time work and study
4.8/5
StudyCheck rating &  100% recommendation
75%
of graduates work on sustainability-driven projects
65+
nationalities represented in our student body
Curriculum

Drive Sustainable Growth. Lead with Purpose.

This MBA equips you with the essential skills to shape future-ready organizations—at the intersection of digital marketing, innovation, and sustainable leadership. You will rethink business models, develop new growth strategies, and learn how to work responsibly with digital tools, including AI-powered technologies.
Your path is as unique as your goals.
Instead of a rigid structure, this MBA offers full flexibility. You select one marketing focus from the OMR Academy - in Social Media Marketing, Performance Marketing, or Marketing Strategy - and combine it with two Impact Certificates from Tomorrow University in areas such as sustainability, leadership, technology, or entrepreneurship. The result is a program tailored to your professional goals.

The 4 Phases of the Program

Orientation

Build a foundation in leadership and responsibility. Explore key topics like sustainability, innovation, and ethical decision-making.

Calibration

Customize your learning path. Choose your OMR specialization and two Impact Certificates to connect marketing, innovation, and responsible business.

Elevation

Apply your skills to real-world challenges. Work on hands-on projects that address the major issues facing businesses and society today.

Activation

Complete your final thesis. Design a sustainable solution to a real organizational challenge and show how you lead with strategy and impact.
Choose one of three applied marketing tracks offered by OMR during the Calibration Phase:

Social Media & Content Marketing

For creatives, founders, and hands-on marketers who want to build brands and execute campaigns themselves.

Focus: Hands-on execution & customer-centric thinking

Courses include:

  • Content Marketing
  • AI for Content Creation
  • Instagram & Facebook Advertising
  • Digital Marketing Essentials + Agile

Performance Marketing

For team leads and marketing professionals who want to scale growth using data and analytics.

Focus: Efficient marketing planning

Courses include:

  • Performance Marketing & SEA
  • AI Basics
  • Digital Marketing Analytics
  • Facebook & Instagram Advertising

Marketing Strategy

For generalists and decision-makers who shape marketing at the strategic level and align it with broader business goals.

Focus: Overall strategy & growth

Courses include:

  • Digital Marketing Strategy
  • Performance Marketing
  • Digital Marketing Analytics
  • AI Basics
  • Essentials + Agile Methods
You will complement this track with two Impact Certificates from Tomorrow University—such as Leadership, Innovation, Sustainability, Technology, or Entrepreneurship—to broaden your skills and increase your impact.
Get Brochure

Why our Learners Love Tomorrow University

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No Exams, Challenge-Based Learning

Instead of traditional exams and fictitious projects, you’ll work on hands-on projects with industry partners to solve real-world challenges and gain practical experience.
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Remote, with Global Community Support

Enjoy a fully integrated online learning environment where you're never studying in isolation. Engage with fellow learners, collaborative projects, and connect through virtual and in-person events.
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Personalized Learning for Real-World Impact

Our curriculum allows you to tailor your learning with countless electives and real-world projects that allow you to apply your knowledge & skills to create meaningful change in areas that matter most to you.
Not sure where to start?
Find your perfect study program.
Take the Quiz Today

Balance Work and Study with Ease

Week 1 (Example)
a visual representation of what a typical week looks like at Tomorrow University of Applied sciences including mandators live sessions, optional events and flexible online sessions
Mandatory live session (1 per week, 90 mins long)
Optional events
Flexible online lessons (Available anytime)
Week 2 (Example)
A timetable depicting what a typical week looks like for a Tomorrow university student including discussion sessions, asynchronous learning (bite-sized lessons), work/life and expert speaker session
Mandatory live session (1 per week, 90 mins long)
Optional events
Flexible online lessons (Available anytime)
Week 3 (Example)
A timetable depicting what a typical week looks like for a Tomorrow university student including discussion sessions, asynchronous learning (bite-sized lessons), work/life and expert speaker session
Mandatory live session (1 per week, 90 mins long)
Optional events
Flexible online lessons (Available anytime)
Our learners are driving innovation and change in companies such as

Accessible Learning, Flexible Financing

Investing in your education shouldn’t be a barrier. We offer payment plans, scholarships, and financing options to make learning more accessible. Let’s find a solution that works for you.
Impact MBA x OMR
A complete study experience designed for learners starting fresh, covering the 90 credits curriculum over 18 months.
90 ECTS
18 Months
Tution Price
Starting at 16,500 EUR
If you pay the Total Upfront
Total Discount
-1,500 EUR
Full Upfront Payment
18,000 EUR
16,500 EUR
If you pay Per Semester
Total Discount
-700 EUR
3 Installments
5,766 EUR / Installment
If you pay Per Month
Total Discount
No Discount
18 Installments
1,000 EUR / Installment
Pricing is eligible for further reduction via scholarships (up to 2,000 EUR)
Apply Now

Career Outcome & Potential Career Paths

This MBA opens doors to exciting new roles across industries—from startups to global companies. You combine marketing expertise with sustainable leadership and can guide brands, teams, and organizations through change.

1. Chief Marketing Officer (CMO)

Develop marketing strategies that combine growth and purpose

2. Head of Digital Marketing

Lead campaigns, scale teams, and drive performance

3. Innovation Manager / Transformation Lead

Design new business models and guide organizational change

4. Sustainability Marketing Expert / Strategy Consultant

Build marketing with integrity and impact

5. Founder / Startup Co-Founder

Use your knowledge to scale solutions that make a difference

Eligibility Criteria

Apply Now

Formal Criteria

  • Fluent German (minimum C1) is required for the OMR marketing modules
  • The core MBA program is taught in English, offering you a global experience. Tomorrow University programs will also be available in German starting June 2025.
  • No GMAT or GRE required. What matters is your purpose and the impact you want to create.
  • A completed bachelor’s or master’s degree and relevant professional experience are required.
  • We value your commitment to responsibility, innovation, and sustainable growth.

Admission without an Undergraduate Degree

  • Applicants may qualify without an undergraduate degree if they have successfully completed a minimum two-year, recognized vocational training program in Germany, accompanied by several years of relevant professional experience. This requires passing the ToU IMBA Entrance Exam.
  • The vocational training must result in a degree or diploma, typically earned over two or three years, and must include practical, job-specific instruction. Short-term certificates or one-year training programs do not qualify.

Why this program is right for you

This program prepares you for a future where sustainability, innovation, and digital skills go hand in hand. You will develop real-world competencies using AI tools, data, and strategic frameworks, while staying fully employed.
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100% Online & Flexible

Learn from anywhere, on your own schedule—designed for busy professionals.
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Tailored Specialization

Choose your focus in Social Media, Performance Marketing, or Strategy.
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Real-World Projects

Work on practical challenges with measurable business and societal impact.
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Global Community

Connect with marketing professionals, leaders, and change-makers worldwide.
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No Career Break Required

Integrate the program into your job from day one.

Connect and Collaborate at our Meetups & Global City Hubs

Our local city hubs bring learners together for in-person exchanges, meetings, and events.


With regional meetups, workshops, and conferences throughout the year, these face-to-face experiences allow you to network, collaborate, and build meaningful relationships within our community.

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Learn from Industry Leaders

Our Programs are backed by some of the world's leading impact professionals.
Join Open Day
Tim Schumacher, Founder of WorldfundAn image of Lubomila Jordanova  smiling as part of the Mentors and ambassadors at Tomorrow University of Applied Sciences
New Work
Marina Ziblis - A change manager at PwC
Marina Ziblis
Change Manager at PWC
Tim Schumacher, Founder of Worldfund
Climate leadership
Tim Schumacher
Founder of WorldFund
Lara Sophie, voice of innovation at Deloitte
Sustainable TECH
Lara Sophie Bothur
Voice for Innovation at Deloitte
Christian Poensgen - A Productivity coach & Author
INNOVATION MANAGEMENT
Christian Poensgen
Productivity Coach & Author
Verena Pausder - Chairwoman German Startup Association
ENTREPRENEURSHIP
Verena Pausder
Chairwoman German Startup Association
Lubomila Jordanova, Founder & CEO of Plan A
ESG Management
Lubomilla Jordanova
Founder & CEO Plan A

Faculty Dedicated to Your Success

Our dedicated professors are appointed in compliance with the Hessian Higher Education Act, adhering to the strict requirements set for all state universities in Germany.
Image of Jonathan Costa - Program Director of AI & Sustainable Technologies and Professor of Data Science & AI at Tomorrow University of Applied Sciences
Jonathan Costa
Program Director of Impact Master of Science and Professor of Data Science & AI

With a robust background in physics, high energy research, and dark matter exploration at prestigious institutions like Imperial College London and CERN, Jonathan brings invaluable expertise in cutting-edge science. His extensive teaching experience and data science skills ensure he bridges the gap between theoretical knowledge and practical application.

Image of Dr. Maren Ingrid Kropfeld - Impact MBA Program Director Professor of Sustainability & Entrepreneurship, Program Director for Impact MBA at Tomorrow University of Applied Sciences
Dr. Maren Ingrid Kropfeld
Professor of Sustainability & Entrepreneurship

With an extensive academic and professional background in sustainable business models and consumption practices, Maren is dedicated to advancing sustainable impact across different business sectors to inspire collective socio-ecological transformation.

Image of Dr. Maximilian Lude - Program Director for the Bachelors in Responsible Entrepreneurship at Tomorrow University of Applied Sciences
Dr. Maximilian Lude
Professor of Innovation & Strategy

Maximilian brings extensive expertise in innovation and marketing, with a focus on small and medium-sized enterprises and family firms. His published research in top journals and his role as Founder & Managing Partner at philoneos GmbH enhance his value as the director for the bachelor’s program, ensuring a rich, practical, and research-driven educational experience.

Image of Dr. Sami Asad - Program Director of AI & Sustainable Technologies and Professor of Data Science & AI at Tomorrow University of Applied Sciences
Dr. Sami Asad
Professor of Sustainability & Innovation

Dr. Sami Asad disseminates foundational environmental science concepts to promote science-based sustainable decision-making. His research focuses on quantifying biodiversity and environmental responses to anthropogenic disturbance, utilizing AI for biodiversity conservation and sustainable land management.

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