Online Impact MBA

Green Marketing & Innovation

Elevate your marketing prowess with our Impact MBA in Green Marketing & Innovation. This dynamic program equips you to seamlessly integrate innovation, marketing, and sustainability, spearheading the transition to green marketing and driving impactful innovations.

Gain the expertise to catalyze market-driven innovations, redefine sustainable brand strategies, and influence consumer behavior toward more eco-conscious practices.

Transform your organization's marketing strategies with our MBA and pioneer responsible, sustainable business practices in today's competitive landscape.

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Next intake 23rd of September
18 months
12 months
*before reductions
May, Sept, Nov
join our 200+ learners from 30+ countries

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Impact MBA

Green Marketing & Innovation

Green Marketing

In the Green Marketing pillar you learn the core methodologies and strategies to market products that are environmentally safe. You will learn to carve out the essence of an organizations offering and further its mission while learning about a broad range of methodologies to transform an organization, including product modification, changes to the production process or sustainable packaging.


The Sustainability pillar provides you with the competencies that enable you to consider more sustainable ways of leading or building an organization. It’s focused on the future, with an emphasis on environmental protection and the creation of a more environmentally and socially equitable society through creating and maintaining sustainable business models.

Responsible Innovation

The responsible innovation pillar educates you for tools, processes and methodologies that help generating and implementing innovations to change organizations from within. You'll learn to create strategies and products that positively impact life and the environment, focusing on ethical and socially desirable marketing practices that engage all stakeholders.

Learn the Skills for a Better Tomorrow, Starting Today

The business landscape of tomorrow demands innovative and solution-oriented professionals who can influence brands and consumer behavior towards more sustainable practices.

Deliver product marketing and consumer behavior strategies that lead to impactful brand transformation.

Understand how to identify and leverage consumer behavior and biases towards green products and services.

Learn to steer consumer behavior towards sustainability, creating markets and brands that drive sustainable consumer practices.

Learn to integrate sustainability and social responsibility into business operations, using innovative marketing strategies to drive positive global impact.

Drive a revolution in sustainable brand practices, shaping consumer behavior for a more eco-conscious world.

Curious to know more? Get in touch for real answers from real change makers.

Celine Flores
"If you want to revolutionize marketing, drive market-oriented innovations, and encourage customers to adopt eco-friendly practices - this MBA is tailored to your needs."
Entrepreneur & Speaker
"The program allows for a flow-like interaction of work and study. When I'm finished with work, I can start to learn on the app and get on with my solo and group challenges. All customized to my schedule, not the university."
ToU Learner
Tomorrow University of Applied Sciences student Anthony Obiri-Yeboah
"I always thought that I didn’t fit into today's education system, which hasn't changed for ages. I thought I would never go back to school until I found out about ToU and the opportunity to experience tomorrow's education today!"
ToU Learner
“Tomorrow’s Education allows for a flow-like interaction of work and study. When I'm finished with work, I can start to learn on the app and get on with my solo and group challenges. All customized to my schedule, not the university's.”
ToU Learner
Tomorrow University of Applied Sciences student Isabel Sum
“I love the learning experience at Tomorrow University of Applied Sciences because it is built on digital education combined with actionable and practical challenges.”
ToU Learner
Tomorrow University of Applied Sciences student Anthony Obiri-Yeboah
“I always thought that I didn’t fit into today's education system, which hasn't changed for ages. I thought I would never go back to school until I found out about ToU and the opportunity to experience tomorrow's education today!”
ToU Learner

Connect with a diverse & global community

Access personalized and experiential learning as you engage and grow alongside a flourishing network of purpose-driven individuals.
At ToU, the world is at your fingertips.

Global professional network
Join the largest community of impact-driven leaders from +50 nationalities. Our learners work for companies such as: Deutsche Bank, ExxonMobil, SAP, Climate-KIC, Deloitte, Deutsche Bahn, IBM, ING, Mattel, Microsoft, Nike, PwC, Riot Games, Siemens, Tesla, Weleda and more.
100% remote & flexible learning
Easily integrate your learning into your busy work and lifestyle. With full-time and part-time options, asynchronous lessons, and only one live evening session per week, 86% of our students work full-time while completing their studies at a pace that suits them.
Online events
Wide ranging community events with industry experts and countless opportunities for you to gain insights, network with professionals, and stay up-to-date with the latest trends and innovations.
In-person meetups
Meet-ups, workshops and conferences in city hubs across Europe provide learners with opportunities to connect, network and foster relationships in real life.
Unique virtual campus experience
Our platform is designed for convenience and global connectivity. Immerse yourself in a virtual campus, where you can access countless resources and network with peers.
World-class network & Mentoring
Gain access to an expansive network of industry leaders, innovators and experts, providing invaluable guidance and support for your personal and professional growth.
No exams, just action. Engage in interactive and experiential learning where you’ll be challenged to use your critical and creative thinking skills to solve the greatest challenges of our times.

The next Impact MBA intake starts on

23 Sept 2024

Secure your spot and make the most of our Early Bird deadlines!

Autumn: 23rd of September 2024
Super Early Bird: 2nd of July 2024 (€1.000 tuition credit)
Early Bird: 13th of July 2024 (€500 tuition credit)
Final deadline: 27th of August (full tuition)
Winter: 25th of November 2024
Super Early Bird: 3rd of September 2024 (€1.000 tuition credit)
Early Bird: 1st of October 2024 (€500 tuition credit)
Final deadline: 29th of October (full tuition)
Rolling Admissions
Apply now to secure your spot.

Upon successfully completing the the Impact Degree in GreenTech, you'll receive a digital certificate that can be shared with your personal and professional networks.

Change through challenge

Unlock essential 21st-century skills with our innovative challenge-based learning approach at Tomorrow University.

You'll be immersed in real-world scenarios, collaborating with industry experts and corporate partners to tackle challenges based on actual business issues.

This unique educational journey transcends traditional learning, actively involving you in problem-solving and decision-making.

Through this dynamic approach, you'll develop critical, adaptable, and practical skills, equipping you to make a meaningful impact in today's complex professional environments.

Track your progress in real-time

At Tomorrow University, your progress is measured not by exams but through skill assessments derived from practical projects, providing a more relevant and hands-on approach to tracking your learning progress.

To monitor your growth, you'll have access to a personal competency profile, providing an interactive way to track and reflect on your evolving skill set.

Meet your academic guides

Meet the dedicated team of academics, ready to guide and support you throughout your entire journey.
Dr. Maren Ingrid Kropfeld
Impact MBA Program Director, Professor of Sustainability & Entrepreneurship
Dr. Thomas Maidorfer
Dr. Thomas Maidorfer, Professor of Strategy & Leadership, Impact MBA Co-Program Director
Dr. Daniela Peukert
Professor of Design for Sustainability Transformation
Dr. Maximilian Lude
Professor of Innovation & Strategy
Dr. Dr. Ana-Maria Olteteanu
Professor of Artificial Intelligence & Sustainable Technologies
Dr. Sami Asad
Professor of Sustainability & Ecology
Dr. Thomas Funke
Founder & Professor of Sustainability & Entrepreneurship

Program specs

Pursuing an accredited online MBA  will help you transform your team and company. Through our remote-first program you’ll learn the 21st-century competencies needed to stand out and accelerate your career.

12 - 18 months
Learners bring 180 ECTS from a previous degree program (ie Bachelors).
Scholarship apply
Early-bird tuition credit
Income share agreements
Learners bring 210 ECTS from previous degree program (ie Bachelors & Masters).
Scholarships not available
Early-bird not available
Income share agreements
Tomorrow University of Applied Sciences
(State-Recognized University)
Max. 30 learners
Part-time/ Full-time / 100% Online
90 ECTS from €14.850*
60 ECTS from €10.500*
*before reductions
We accept credits from other universities and programs. Save on tuition, transfer your credits to ToU.

90 ECTS scholarships

We offer four different scholarship opportunities with different criteria for applying. Receive up to a €3.000 grant. We offer scholarships depending on merit, need, and professional background. Please find the one that best fits your background and apply now.
Learners pursuing the 90 ECTS path are required to have a background of 180 ECTS from a Bachelor's Degree. For this program we have the following scholarships, which are also compatible with our Early-Bird tuition reduction.
Important: Only 4 scholarships will be awarded per intake across scholarship types, these are granted on a first come first serve basis.
Scholarship amount: €3.000
Sustainability Impact Scholarship

This scholarship is for individuals who have a strong passion for sustainability and are committed to driving environmental and social change in their respective organizations and industries through responsible business leadership. It's designed to support MBA candidates who aim to become sustainability champions in their careers.

Scholarship amount: €3.000
Innovation Leader Scholarship

Geared towards individuals with a demonstrated track record of innovative thinking and acting as well as an a desire to transform industries. This scholarship encourages creative thinkers and problem solvers to pursue their ideas and turn them into reality. Special emphasis is given to applicants who are already making an impact and leading an organization from within.

Future learners who are already making an impact and leading an organization from within. Tell us about it and how an MBA with us could help you further your transformation.

Scholarship amount: €3.000
Career Transition Scholarship

Open to applicants from non-business related disciplines, this scholarship aims to bridge the gap between technical expertise and leadership proficiency. It is designed for individuals from diverse academic and industry backgrounds who are eager to accelerate their careers by acquiring essential management skills and business acumen.

Scholarship amount: €3.000
Global Diversity Scholarship

This scholarship supports ToUs goal to create a more inclusive, diverse, and equitable study environment. Eligible individuals include but are not limited to applicants of various social origins, ethnic origins or nationalities, ages, genders or gender-neutral identities, physical + mental abilities, religions, worldviews, sexual orientations, and rural communities. Individuals interested.

Impact MBA

Guided & supported by industry experts

Speaker sessions, sponsored projects and networking opportunities with industry experts, disruptors, and leaders .....

Tom Sadowski
Former Head of App Store DACH
Jag Singh
Managing Director Techstars
Verena Pausder
Entrepreneur & Founder HABA Digital
Lubomila Jordanova
Co-Founder Greentech Alliance & PlanA.Earth
Ali Mahlodji
Founder Whatchado &, Keynote Speaker
Paul Harwood
Former Market Research Lead Twitter
Christian Kroll
CEO & Founder Ecosia
Jasmine Sanders
Entrepreneur and two times RoboCup World Champion
Caroline Harth
Entrepreneur & Founder of Harth Communications

Join the collective, innovate from within.

Take the next step and start your application today.

Frequently asked questions

Take your first step and advance your career with a future-proof degree
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Mission Identification
Join our 3-week Mission Identification Trial Challenge to find your life's purpose, earn 5 ECTS credits and kickstart your life-long learning journey.
Learn more
For Professional Upskilling
Impact Certificates
Explore our 10-week program to develop professional expertise, learn about science-based technologies and methodologies, and acquire 15 ECTS stackable credits, all within an inspiring community of change-makers.
View Impact Certificates

Enroll for the next intake in September 2024!

Submit your application before 27th of August to secure your spot on time.
Secure your seat