Dr. Maren Ingrid Kropfeld
Dr. Maren Ingrid Kropfeld is responsible for Sustainability & Entrepreneurship and (as of October 2023) Program Director for the Impact MBA at Tomorrow University of Applied Sciences. As a sustainability expert with a PhD on Sustainable Business Model Development, Maren strives to connect and inspire people to create a sustainable impact by cooperation. Maren's research focuses on sufficiency-oriented business models, sustainable consumer practices, sustainable business model innovation and postgrowth business models. In her time as sustainability consultant she has gathered experience in developing sustainability strategies and creating sustainable business solutions for clients from various industries. She is committed to bringing together the relevant actors from industry, politics, the non-profit sector and academia to shape the socio-ecological transformation together.
Maren's research focuses on sufficiency-oriented business models, sustainable consumer practices, sustainable business model innovation and postgrowth business models. She explores the structural and conceptual implications for business models that follow a sufficiency-oriented, circular and/or regenerative approach. As businesses are key players in our society, Maren strives to design truly sustainable business model solutions that support sustainable consumption patterns and contribute to a sustainable transformation of the economy to work within the planetary boundaries.
Kropfeld, M. & Reichel, A. (forthcoming) The Future of Organizations – from Profit to Purpose? In Sufficiency in Businesses, edited by Gossen, M. & Niessen, L. transcript.
Perrini, F., Pogutz, S., De Silvio, M., Veronesi, V., Alexandros Theodorou, N., Del Rio, J. M., Castellaneta, F., Zsoka, A., Zilahy, G., Reichel, A., Kropfeld, M. I., Neumann, K., Urban, P., Spicka, J., & Bockova, N. (2022). Fostering Sustainability in Small and Medium-sized Enterprises. Generali SME EnterPRIZE White Paper, 2nd Edition. https://www.sme-enterprize.com/wp-content/uploads/2022/10/SME-EnterPRIZE_WhitePaper.pdf
Kropfeld, M. (2022) Lifestyles of Enough – Exploring Sufficiency-oriented Consumption Behaviour from a Social Practice Theory Perspective. Journal of Consumer Culture. https://doi.org/10.1177/14695405221095008
Gossen, M. & Kropfeld, M. (2022) „Choose Nature. Buy Less.“ Exploring Sufficiency-oriented Marketing and Consumption Practices in the Outdoor Industry. Sustainable Production and Consumption 30, 720-736. https://doi.org/10.1016/j.spc.2022.01.005
Kropfeld, M. & Reichel, A. (2021) The Business Model of Enough. In Business Models for Sustainability Transitions, edited by Aagaard, A., Lüdeke-Freund, F. & Wells, P. Cham: Springer, 163-189. https://doi.org/10.1007/978-3-030-77580-3
Perrini, F., Pogutz, S., De Silvio, M., Del Rio, J. M., Castellaneta, F., Garzia, C., Carletti, C., Assi, J., Zsoka, A., Zilahy, G., Reichel, A., Kropfeld, M., Neumann, K., Urban, P., Spicka, J., & Bockova, N. (2021). Fostering Sustainability in Small and Medium-sized Enterprises. Generali SME EnterPRIZE White Paper. https://www.sme-enterprize.com/wp-content/uploads/2021/09/SME-EnterPRIZE-White-Paper.pdf
Kropfeld, M. & Reichel A. (2021) Das Geschäftsmodell des Genug. Eine praxistheoretische Perspektive auf suffizienzorientierte Unternehmen. Ökologisches Wirtschaften 36(3), 30-34. https://doi.org/10.14512/OEW360330
Gossen, M., Kropfeld, M., & Reichel, A. (2020) Suffizienz und Unternehmen. Briefe. Zur Orientierung im Konflikt Mensch – Erde 137(4), 41-48. https://ev-akademie-wittenberg.de/diskurs/briefe-4-2020/
Siebenhüner, B., Kropfeld, M., Beyer, V., & Pissarskoi, E. (2019) **Scharlinger Thesen zur aktuellen Debatte im Klimaschutz.** Ökologisches Wirtschaften 4(34), 10.
Kropfeld, M. (2019) A Practice-Theoretical Framework for Sufficiency-based Lifestyles. 19th European Roundtable for Sustainable Consumption and Production, Barcelona, 15–18 October. https://www.researchgate.net/publication/336666308_A_Practice-Theoretical_Framework_for_Sufficiency-based_Lifestyles
Kropfeld, M., Nepomuceno, M. & Correa-Dantas, D. (2018). The Ecological Impact of Anti-Consumption Lifestyles and Ecological Concern. Journal of Public Policy & Marketing 37(2), 245-259. https://doi.org/10.1177/0743915618810448
World Resources Forum 2023
Member of the Scientific Committee for the World Resources Forum 2023 on „Rethinking Value – Resources for Planetary Wellbeing“, September 4-6, 2023, Geneva, Switzerland
Summer Academy Leysin 2023
Leading working group on „Wirtschaft ohne Wachstum – Das Geschäftsmodell des Genug“ [Postgrowth Economy – The Business Model of Enough] for the Summer Academy by Studienstiftung des deutschen Volkes e. V. [German Academic Foundation], Leysin, August 2022
Interviews
- „Suffizienzorientiertes Marketing“ HOOFMENT Podcast
- „Lass uns über morgen reden mit Maren Kropfeld“
- Suffizienz-Marketing: „Kaufen Sie nicht diese Jacke“ – Mit Vreni Frost
- Greenwashing – So erkennst du Fakes in der Brigitte BE GREEN
Speaker
- Kongress für sozialen Konsum in Berlin by share
- Forum für Nachhaltigkeit – Kleiden ohne Leiden by Prior1 & Offset Company
- WENIGER Konsum, WENIGER scientific lecture series [Organizing Committee]
- InnoNight: Green Innovation by SIEVERS Group
Kropfeld, M. & Reichel, A. (2023) The Future of Organizations – from Profit to Purpose? 8th International Conference on New Business Models. Maastricht, 22-23 June 2023.
Kropfeld, M. & Reichel, A. (2020) The Business Model of “Enough“ – A Practice-Theoretical Framework for Sufficiency-based Business Models. The 80th Annual Meeting of the Academy of Management: 20/20 Broadening our Sight, August 7-11.
Kropfeld, M. & Gossen, M. (2020) Marketing for Less Consumption. A Framework for Marketing Practices in Sufficiency-oriented Business Models. in Jonker, J., Faber, N. (2020). Proceedings 5th International Online Conference on New Business Models. Nijmegen, July 1-2.
Kropfeld, M. (2019) A Practice-Theoretical Framework for Sufficiency-based Lifestyles. 19th European Roundtable for Sustainable Consumption and Production, Barcelona, Spain, 15–18 October 2019. Barcelona: Universitat Politècnica de Catalunya.
Kropfeld, M. & Reichel, A. (2019) The Value of “Enough“ – Sufficiency-based Consumer Practices and Value Creation in Business Models. In Lüdeke-Freund, F. & Froese, T. (2019). Proceedings of the 4th International Conference on New Business Models, Berlin, Germany, 1-3 July 2019. Berlin: ESCP Europe, pp. 885–901.
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