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Dr. Maren Ingrid Kropfeld
Dr. Maren Ingrid Kropfeld is a Professor of Sustainability & Entrepreneurship and Program Director for the Impact MBA at Tomorrow University of Applied Sciences. With a Ph.D. in Sustainable Business Models and Consumption Practices, Maren is an ardent sustainability advocate, wholeheartedly fostering collaboration and inspiration for sustainable impact. Her research centers on sufficiency-oriented business models, sustainable consumer practices, business model innovation for sustainability, and post-growth business models. As a seasoned sustainability consultant, she has honed her skills in crafting sustainability strategies and viable business solutions across diverse sectors. Maren's unwavering commitment lies in uniting industry, politics, non-profits, and academia to drive socio-ecological transformation collectively.
Maren's research focuses on sufficiency-oriented business models, sustainable consumer practices, sustainable business model innovation and postgrowth business models. She explores the structural and conceptual implications for business models that follow a sufficiency-oriented, circular and/or regenerative approach. As businesses are key players in our society, Maren strives to design truly sustainable business model solutions that support sustainable consumption patterns and contribute to a sustainable transformation of the economy to work within the planetary boundaries.
Kropfeld, M. & Reichel, A. (forthcoming) The Future of Organizations – from Profit to Purpose? In Sufficiency in Businesses, edited by Gossen, M. & Niessen, L. transcript.•Perrini, F., Pogutz, S., De Silvio, M., Veronesi, V., Alexandros Theodorou, N., Del Rio, J. M., Castellaneta, F., Zsoka, A., Zilahy, G., Reichel, A., Kropfeld, M. I., Neumann, K., Urban, P., Spicka, J., & Bockova, N. (2022). Fostering Sustainability in Small and Medium-sized Enterprises. Generali SME EnterPRIZE White Paper, 2nd Edition. https://www.sme-enterprize.com/wp-content/uploads/2022/10/SME-EnterPRIZE_WhitePaper.pdf
Kropfeld, M. (2022) Lifestyles of Enough – Exploring Sufficiency-oriented Consumption Behaviour from a Social Practice Theory Perspective. Journal of Consumer Culture. https://doi.org/10.1177/14695405221095008
Gossen, M. & Kropfeld, M. (2022) „Choose Nature. Buy Less.“ Exploring Sufficiency-oriented Marketing and Consumption Practices in the Outdoor Industry. Sustainable Production and Consumption 30, 720-736. https://doi.org/10.1016/j.spc.2022.01.005
Kropfeld, M. & Reichel, A. (2021) The Business Model of Enough. In Business Models for Sustainability Transitions, edited by Aagaard, A., Lüdeke-Freund, F. & Wells, P. Cham: Springer, 163-189. https://doi.org/10.1007/978-3-030-77580-3
Perrini, F., Pogutz, S., De Silvio, M., Del Rio, J. M., Castellaneta, F., Garzia, C., Carletti, C., Assi, J., Zsoka, A., Zilahy, G., Reichel, A., Kropfeld, M., Neumann, K., Urban, P., Spicka, J., & Bockova, N. (2021). Fostering Sustainability in Small and Medium-sized Enterprises. Generali SME EnterPRIZE White Paper. https://www.sme-enterprize.com/wp-content/uploads/2021/09/SME-EnterPRIZE-White-Paper.pdf
Kropfeld, M. & Reichel A. (2021) Das Geschäftsmodell des Genug. Eine praxistheoretische Perspektive auf suffizienzorientierte Unternehmen. Ökologisches Wirtschaften 36(3), 30-34. https://doi.org/10.14512/OEW360330
Gossen, M., Kropfeld, M., & Reichel, A. (2020) Suffizienz und Unternehmen. Briefe. Zur Orientierung im Konflikt Mensch – Erde 137(4), 41-48. https://ev-akademie-wittenberg.de/diskurs/briefe-4-2020/
Siebenhüner, B., Kropfeld, M., Beyer, V., & Pissarskoi, E. (2019) Scharlinger Thesen zur aktuellen Debatte im Klimaschutz. Ökologisches Wirtschaften 4(34), 10.
Kropfeld, M. (2019) A Practice-Theoretical Framework for Sufficiency-based Lifestyles. 19th European Roundtable for Sustainable Consumption and Production, Barcelona, 15–18 October. https://www.researchgate.net/publication/336666308_A_Practice-Theoretical_Framework_for_Sufficiency-based_Lifestyles
Kropfeld, M., Nepomuceno, M. & Correa-Dantas, D. (2018). The Ecological Impact of Anti-Consumption Lifestyles and Ecological Concern. Journal of Public Policy & Marketing 37(2), 245-259. https://doi.org/10.1177/0743915618810448
World Resources Forum 2023:
Member of the Scientific Committee for the World Resources Forum 2023 on „Rethinking Value – Resources for Planetary Wellbeing“, September 4-6, 2023, Geneva, Switzerland
Summer Academy Leysin 2023:
Leading working group on „Wirtschaft ohne Wachstum – Das Geschäftsmodell des Genug“ [Postgrowth Economy – The Business Model of Enough] for the Summer Academy by Studienstiftung des deutschen Volkes e. V. [German Academic Foundation], Leysin, August 2022
Interviews:
- „Suffizienzorientiertes Marketing“ HOOFMENT Podcast
- „Lass uns über morgen reden mit Maren Kropfeld“
- Suffizienz-Marketing: „Kaufen Sie nicht diese Jacke“ – Mit Vreni Frost
- Greenwashing – So erkennst du Fakes in der Brigitte BE GREEN
Speaker:
- Kongress für sozialen Konsum in Berlin by share
- Forum für Nachhaltigkeit – Kleiden ohne Leiden by Prior1 & Offset Company
- WENIGER Konsum, WENIGER scientific lecture series [Organizing Committee]
- InnoNight: Green Innovation by SIEVERS Group
•Kropfeld, M. & Reichel, A. (2023) The Future of Organizations – from Profit to Purpose? 8th International Conference on New Business Models. Maastricht, 22-23 June 2023.
•Kropfeld, M. & Reichel, A. (2020) The Business Model of “Enough“ – A Practice-Theoretical Framework for Sufficiency-based Business Models. The 80th Annual Meeting of the Academy of Management: 20/20 Broadening our Sight, August 7-11.
•Kropfeld, M. & Gossen, M. (2020) Marketing for Less Consumption. A Framework for Marketing Practices in Sufficiency-oriented Business Models. in Jonker, J., Faber, N. (2020). Proceedings 5th International Online Conference on New Business Models. Nijmegen, July 1-2.
•Kropfeld, M. (2019) A Practice-Theoretical Framework for Sufficiency-based Lifestyles. 19th European Roundtable for Sustainable Consumption and Production, Barcelona, Spain, 15–18 October 2019. Barcelona: Universitat Politècnica de Catalunya.
•Kropfeld, M. & Reichel, A. (2019) The Value of “Enough“ – Sufficiency-based Consumer Practices and Value Creation in Business Models. In Lüdeke-Freund, F. & Froese, T. (2019). Proceedings of the 4th International Conference on New Business Models, Berlin, Germany, 1-3 July 2019. Berlin: ESCP Europe, pp. 885–901.
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