He began his career in the financial sector before founding three companies (Scarosso, Nixe Beer, Lieferei) over the span of ten years. His hands-on experience in scaling startups led him to become Head of Unit 3 at RTL Group, where he supported startup growth through diverse media advertising strategies – focussing on sustainability. To deepen his expertise, he completed a Master's in SET at Tomorrow University, paving the way for his current work in his own sustainability consulting company canredo.com . In this role, he develops regenerative visions of the future for both his own initiatives and for small and medium-sized enterprise clients. Passionate about turning vision into action, he teaches the storytelling and effective communication challenge in the Impact MBA, further amplifying his impact.