How Lubomila Jordanova Is Building a Greener Economy

Based on the Chaos Theory, small changes can have a significant impact. The goal of the Butterfly Effect Studio is to uncover how leaders and change makers developed their purpose, competencies, and community to have a positive impact. Each episode is packed full of ideas you can apply to your life.

Achieve Success in any Industry or Impact Job

In this conversation, Christian speaks to Lubomila Jordanova, Co-Founder and CEO of Plan A, a software provider offering an end-to-end platform that uses machine learning and science to enable businesses to reduce their emissions and improve and report on their ESG performance. The company was recently named World Economic Forum Technology Pioneer 2022. Lubomila is also the Co-Founder of the Greentech Alliance, a community of more than 2,000 Greentech startups connected to more than 500 advisors from VC, media, and business. Lubomila has been recognized as an Obama Europe Leader 2022, MIT Innovator Under 35 Europe 2022, Marshall Fund Fellow 2022, Top 50 Women Entrepreneurs in Germany 2022 (Handelsblatt), and 30 under 30 (Forbes), among others.

In the conversation, Jordanova discusses her achievements, purpose, and the competencies that have helped her most in her work.

She shares that her motivation to address climate change came from a sense of responsibility and the belief that if no one else was taking action, someone had to.

She also talks about the importance of having a clear purpose and how it can be a driving factor in achieving success. Jordanova emphasizes the importance of collaboration and team effort and how the work of many can achieve success in any industry or impact job.

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